Remember what we said on our home page?
Changing the way people think about paint.

Even though paint is a liquid, subtract the water from paint and you'll find that all paints generally sell for about the same amount of money.

Paints that are 70% water will cost you about $30 a gallon (100%-70%=$30)

Paints that are 60% water will cost you about $40 a gallon (100%-60%=$40)

Still in Doubt?

If you don't believe this, look at the TDB's (technical data bulletins) for any paint product on the market. Since paints are made up of solids and evaporants, look at the percent of solids in that product (by volume). If it says it's 40% solids, such as a Sherwin-William's Duration product, then it's 60% water or other evaporants that won't remain on your house.

We want to address this issue with you prior to you ordering Liquid Ceramic Exterior Wall Coating. An understanding of this will help you understand our pricing.

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